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WINE CHARACTERS OF NEW ZEALAND
Following the success of the Australian release, GOOD Wine, BAD Language, GREAT Vineyards - Wine Characters of New Zealand (GBG) showcases wineries and perhaps more importantly wine characters. It gives the reader a chance to get to know the wine makers and become farmilliar with their brands with a small sample of how to talk up their wine knowledge... just like a real wino.
The goal of GBG is to make wine appreciaion a bit more accessible and a lot less intimidating. The result provides the 32 characters from 26 wineries a piblished profile from an entertaining source. Featured wine labels yield excellent brand exposure leveraged from both the book and media attention.
The book provides value-add and gift with purchase opportunities to drive sales of featured wine labels.
Pages: Over 160
ISBN: 978-0-9775147-2-7
Available from Dymocks and Borders stores or directly from DRINK Australia. Click here to contact us.
“As someone whose mission in life is to make wine less daunting, it is great to see a wine book that everyone can relate to. Furthermore, it shows that the people who grow the vines and make the wines aren't that daunting either!“
Belinda Jackson; Wine Consultant.
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